For Business & Organizations

Financial Wellness,
Built for Organizations

A structured system to improve financial outcomes across your employees, clients, and members — not a one-time webinar, not a content library. A platform people actually use.

From a 20-person employer to a national bank, Financial Fitness Passport™ scales to your organization with fast implementation and no IT burden.

What Makes This Different

Most financial wellness offerings are passive. This one drives measurable, ongoing behavior change.

Behavior-Based System

Users build a structured financial passport across 8 modules — cash flow, debt, insurance, investing, retirement, and more. Progress is tracked and scored.

Ongoing Engagement

Penny™ AI keeps users returning week after week. Not a one-time session. Not a video series. A daily financial companion that adapts to each user.

Gamified Progression

Bronze → Silver → Platinum passport levels create intrinsic motivation. Users earn milestones. Organizations see measurable wellness score improvements.

Measurable Outcomes

Aggregate dashboards show participation, module completion, and score trends — giving HR leaders and firm managers real data, not anecdotes.

Why Financial Fitness Passport vs Others

Every organization already has something — an EAP, a benefits portal, a robo-advisor. Here is why FFP is different:

A structured system
Not content or a library
Ongoing daily engagement
Not a one-time webinar
Behavior-driven progression
Not passive financial education
Action and accountability built in
Not a tool users open once
Measurable aggregate outcomes
Not anecdotal satisfaction scores
Easy to Implement

Up and running in 1–2 weeks

1
We handle setup
No IT work required. We configure your account, set up your invite link, and provide a full launch kit.
2
Your team gets access
Employees, clients, or members sign up via invite link — on any device, no app store required for web access.
3
Track measurable progress
Your dashboard shows aggregate participation and wellness score trends from day one.
No integration required · Works alongside existing benefits tools · Priced per seat per month

What Employees, Clients & Members Experience

Every user builds a personalized Financial Passport™ — a living score across 8 modules that tracks real progress over time.

1
Complete their financial profile
Users set up cash flow, debt, insurance, investing, and retirement in a guided onboarding. No spreadsheet, no advisor required.
2
Get a Passport Score
A single number from 0–100 reflects their overall financial health — broken into eight module-level scores with Bronze, Silver, and Platinum levels.
3
Work with Penny™ AI
Penny coaches users toward their next milestone, answers questions in plain language, and celebrates every win along the way.
4
Track progress over time
As their situation improves, scores update. Each check-in shows movement — creating the habit loop that makes this work.
The Financial Fitness Passport dashboard: Passport Score, progress across all seven financial modules, and the next four recommended actions
Designed by financial planning professionals
The module structure, scoring system, and Penny AI responses were built with practicing financial planners — not engineers guessing at what matters.

Choose Your Organization Type

Each segment has a dedicated page with pricing guidance, implementation details, and a direct contact form.

For Employers

Give Every Employee Financial Peace of Mind

Seat-based employee financial wellness benefit. HR dashboard, Penny AI coaching, and aggregate reporting — with zero employee financial data visible to employers.

  • Onboard in 1–2 weeks
  • HR reporting dashboard
  • Small to enterprise plans
  • Penny AI available 24/7
Request a Demo
For Advisors

Turn Prospects Into Clients with Financial Clarity

Share a personalized invite link. Prospects build their financial passport. You walk into every meeting already knowing their complete picture.

  • Personalized advisor invite links
  • Complete client financial view
  • Penny refers advice to you
  • Consent-based data sharing
Request a Demo
For RIAs

Scale Client Engagement Across Your Entire Firm

Firm-level deployment with centralized management, per-advisor dashboards, activity logging, and compliance visibility designed for RIA oversight needs.

  • Multi-advisor firm management
  • Firm branding available
  • Compliance visibility tools
  • Client consent-based access
Request a Demo
For Broker-Dealers

Give Your Reps a Prospecting Edge

Every rep at your firm gets a client engagement tool built for prospecting — backed by centralized oversight and compliance-minded architecture.

  • Rep-level invite links
  • Firm-wide management
  • Oversight and reporting
  • Enterprise agreements available
Request a Demo
For Banks

Turn Your Bank Into a Financial Wellness Partner

Reduce churn, deepen relationships, and create natural cross-sell conversations by giving customers a complete financial wellness platform branded to your institution.

  • Co-branded experience
  • Customer financial health data
  • Penny refers to your bankers
  • Pilot and enterprise programs
Schedule a Call
For Credit Unions

Deliver on Your Member-First Mission Every Day

Give members an AI-powered financial wellness platform that aligns with your credit union's mission — and keeps them engaged between branch visits.

  • Mission-aligned positioning
  • Member financial wellness
  • Penny AI coaching 24/7
  • Community bank scale pricing
Schedule a Call

Not Sure Which Fits Your Organization?

Tell us about your organization — size, type, and goal — and we will point you to the right program and pricing tier.

Schedule a Call

No commitment required. We respond within one business day.

Simple, seat-based pricing

One pricing model across employers, banks, credit unions, broker-dealers, private-label deployments, and reseller programs. Pay only for the seats you provision.

Seat-based pricing

Graduated tiers — the more seats you bring, the lower your blended rate. Annual plans save 10%.

Seat rangeMonthlyAnnual (10% off)
1–100 seats$5.00 / seat / mo$54.00 / seat / yr
101–1,000 seats$4.50 / seat / mo$48.60 / seat / yr
1,001–5,000 seats$4.00 / seat / mo$43.20 / seat / yr
5,001–10,000 seats$3.50 / seat / mo$37.80 / seat / yr
10,001–20,000 seats$3.00 / seat / mo$32.40 / seat / yr
20,001+ seats$2.50 / seat / mo$27.00 / seat / yr

Same model for employers, banks, credit unions, broker-dealers, private-label deployments, and reseller-managed organizations. Advisor firms use a separate base + client-overage plan.